Silver

Best Western "Travel Hero"
Initiative

Business travelers feel guilty about the time they spend away from home. Best Western re-channeled business travelers’ guilt by recasting it rewards platform. The “Travel Hero Program” uses a Facebook app that not only brings travel booking and rewards to the social space, but allows the Travel Hero to invite family and friends to help pick a dream vacation and follow on the rewards journey. This was the most successful spring promotion in Best Western’s history.