SILVER

NYSE EuroNext “IPO Diary”

The New York Stock Exchange needed a digital solution that would celebrate new clients to the NYSE listing community in a high-profile way, while also reaching both the B2B and B2C communities. The offering had to be innovative, tech-focused and measurable while also providing value for both the NYSE-listed client’s brand and the NYSE brand. An XXL rich media unit was designed capture attention and to look like a digital moleskin diary. Users could turn the pages to view branded content, watch videos, and learn about the recent IPO additions to NYSE. Plus, the unit integrated a live social media feed into a rich media ad unit. The digital solution allowed companies to tell their own story and highlight their partnership with NYSE, while the NYSE also demonstrated its ability to meet the needs of an ever-changing market.