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Shaadi.com “Angry Brides”
People Interactive- India

We’re all familiar with the Angry Birds game. But how about Angry Brides? It’s not a reality show (thank god), but an ingenious plan created by Shaadi.com, the world’s largest matrimonial portal.

Shaadi.com wanted to create more awareness about dowries-- the age-old practice still followed in many South Asian countries, especially in India. The dowry system has also been the root cause for violence against girls either from the groom himself or from his family. Although a game, the goal was to showcase the seriousness of the issue.

The Angry Brides home page shows a red-clad, eight-armed woman. Instead of hurling birds across the screen, she’s throwing household objects like shoes and rolling pins at prospective grooms, who list dowry requirements.

Angry Brides has now been played by over 500,000 people in over 35 countries.