Bronze — 
Solo—”Soon to be World Famous,” OMD Norway

To market SOLO against international competitors, the Norwegian soft drink company set out to make SOLO an international brand. OOH advertising on billboards on Sunset Blvd., celebrity endorsements via Twitter from pop icons like Paris Hilton and Kim Kardashian, and a Facebook campaign encouraging Norwegian youths to send the product abroad all tapped pride in Norwegian pride in their heritage in a very un-Norwegian way. Approximately 4% of the entire country’s population visited www.solo.no and sales increased 7.4%.