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Rank | Brand | Name of Entry | Agency
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GRAND PRIX
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Grand Prix | Ally Financial | Changing the Game for Women's Sports | EssenceMediacom USA
Grand Prix | Apollo | Everything Blurry | MEDIAPLUS Germany
Grand Prix | Dacia | Hacking The Outrage: How to Sell Cars Online (Fast) | OMD Germany
Grand Prix | L'Enfant Bleu | The Hidden Story | Havas Play France
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PLATINUM
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Platinum | Barbie (Warner Bros. Discovery UK & Ireland) | Pink Sky Thinking | PHD UK
Platinum | Elections Quebec | Reverse the Trend | Cossette Media Canada
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GOLD
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Gold | AB InBev | Stella & The Bear | Starcom USA
Gold | Air Canada | Vibes from Down South | Cossette Media Canada
Gold | ALDI | Nur Nur Natur | PHD Germany
Gold | ALDI | Expensive? Nope, ALDI! | PHD Germany
Gold | Ally Financial | The Milestone Initiative | EssenceMediacom USA
Gold | Alpine | AI Checking | Havas Play France
Gold | Audible | Audible Breakthrough | Wavemaker USA
Gold | Avianca | Using Machine Learning for Real-Time Bidding Optimization | Globant Create
Gold | Canadian Tire | Show Me the Money | Touché! Canada
Gold | Carrefour | Crafting Customer-Centric Connections, One Data-Driven Campaign at a Time | Arena Media Spain
Gold | ClimatePartner | GreenGRP | MEDIAPLUS Germany
Gold | CUPRA | Data-Driven Dealerships | PHD Germany
Gold | Domino's | Modeling Media Playbook for Growth | Havas Media Network India
Gold | Dove (Unilever) | #TurnYourBack | Mindshare USA
Gold | eBay | Twiggy | EssenceMediacom USA
Gold | F/A/Q Health Foundation | UpdateHIV – A campaign to rebrand HIV | MEDIAPLUS Germany
Gold | Foundation to Combat Antisemitism | #StandUptoJewishHate | Mindshare USA
Gold | Gran Centenario Tequila | Passion You Can Taste: Gran Centenario at the World Cup | Havas Media Network USA
Gold | Hiki | #AutisticOutLoud | Mindshare USA
Gold | Hinz&Kunzt / Hamburger Kunsthalle | The Homeless Gallery | MEDIAPLUS Germany
Gold | Hogwarts Legacy (Warner Bros. Interactive Entertainment) | Hogwarts Legacy | PHD UK
Gold | HORNBACH | SquareMedia m² | MEDIAPLUS Germany
Gold | HSBC | VIBA | PHD International
Gold | JBL | JBL Peaks on Peaks "Shred The Runway" | Havas Media Network USA
Gold | Knorr (Unilever) | Eat more Veggies feat. Sing my Recipe | PHD Germany
Gold | Long COVID Europe | Long COVID Mode | MEDIAPLUS Germany | Saint Elmo´s Germany
Gold | McDonald's | Let's Play McDelivery | OMD Germany
Gold | McDonald's | Shirin David x McDonald's: We're Lovin' It | OMD Germany x Scholz & Friends
Gold | McDonald's | Turning Happy Meal into Family Soul Food | Starcom Taiwan
Gold | McDonald's | Grimace's Birthday Gets Out of Hand | Starcom USA
Gold | Motatos | Inflation-Targeting | MEDIAPLUS Germany
Gold | Novo Nordisk | Thick Skin | Wavemaker USA
Gold | Old El Paso (General Mills) | Mess Free Hero | Mindshare USA
Gold | Orange | Phone2Gold | Havas Play France
Gold | Pampers (Procter & Gamble) | Pampers Blowout Barrier | Carat USA
Gold | Pedigree | Adoptable Playlist | EssenceMediacom USA
Gold | PENNY | Penny From The Block | OMD Germany
Gold | Ring | More German Goes Not | OMD Germany
Gold | Scotiabank | Hockey Jersey | PHD Canada
Gold | Sico | Honoring Quebec | PHD Montreal
Gold | Tyson Foods | Impact Index | Mindshare USA
Gold | Uber One | Good as Gold | EssenceMediacom USA
Gold | WWF Germany | Bee Radio | MEDIAPLUS Germany
Gold | ZDF | The Swarm is coming. | MEDIAPLUS Germany
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SILVER
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Silver | Abbott | Smart Lunch Box: Making a Healthy Diet Easier and Happier | Spark Foundry Taiwan
Silver | Arm & Hammer (Church & Dwight) | The Mad Science Lab | Wavemaker USA
Silver | Ben & Jerry's (Unilever) | NIce Cream, Nice Stream! | PHD Germany
Silver | Bridgestone | Highway Illusion | MEDIAPLUS Middle East
Silver | Canadian Tire | Motomaster: Getting You There for Moments that Matter | Touché! Canada
Silver | Castrol | Castrol's 360 Walmart Garage | Mindshare USA
Silver | growney | THE RISE | MEDIAPLUS Germany
Silver | Kia Netherlands | Kia Outdoor Legends – A Gen Z Gaming Experience | Havas Play Netherlands
Silver | McDonald's | Happy Ramadan | OMD Germany x Scholz & Friends
Silver | McDonald's | Redefining Love | Starcom USA
Silver | Mercedes Benz | The Chameleon Stunt | OMD Germany
Silver | NIKON | Golden Billboard | MEDIAPLUS Germany
Silver | Philips Healthy Living Labs & Levis | Cross-Brand Exploration | OMD China
Silver | REWE | Data Beats Flyers: Local Offers on the Big Screen | OMD Germany x AdAlliance
Silver | Shea Moisture | We Are Hair | PHD Canada
Silver | Vital Farms | Vital Farms Put An Egg on It Campaign | dentsu X USA
Silver | Volkswagen | AUTOPIA | PHD Germany
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Rank | Brand | Title of Entry | Entrant Company | Country
——————————
Grand Prix | ALDI Germany | Make it your feast! | PHD Germany | Germany
Grand Prix | Hinz&Kunzt | City Life Billboard | MEDIAPLUS | Germany
Grand Prix | Spark NZ | Skinny: Phone It In | PHD New Zealand | New Zealand
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Gold+ Ecommerce | Cheetos | Amazon & Cheetos Introduce the Cheetos Duster | Amazon | United States
Gold+ Technology | Dot Incorporation | Dot Go | MEDIAPLUS | Germany
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Gold | Asociación Lucha contra el Mal de Alzheimer (ALMA) | I don't Remember | HOY by Havas Buenos Aires | Argentina
Gold | Baileys | Turning Halloween into HallowQween | PHD UK | United Kingdom
Gold | BRP Can-Am Off-Road | Livin' the Land | Touché! | Canada
Gold | De'Longhi | Democratize Perfetto | MEDIAPLUS | Germany
Gold | Dove (Unilever) | Toxic Influence | PHD Canada | Canada
Gold | Gruner + Jahr Germany / Stern | Dyslexia Unetided | MEDIAPLUS | Germany
Gold | Home Instead | Purple Plaques - Celebrating lives lived well | PHD UK | United Kingdom
Gold | HORNBACH | Letter Theft | MEDIAPLUS | Germany
Gold | HORNBACH | Garden on the run. | MEDIAPLUS | Germany
Gold | Kellogg's Cheez-It | Aged by Audio | Starcom | United States
Gold | Kickz.com | Color Crew | Jersey Color Swap | MEDIAPLUS | Germany
Gold | La Societé Protectrice des Animaux | Adopt a Mod | Havas Play | France
Gold | Lunchables (Kraft Heinz) | Lunchabuild This! | Starcom | United States
Gold | McDonald's | Plastic Kicks the Bucket | OMD Germany | Germany
Gold | McDonald's | Retro of Classic - Grilled Chicken Burger | Starcom Taiwan | Taiwan
Gold | Narcotiques Anonymes | NAverse | Havas Play | France
Gold | Radio-Canada | Mystery Smell | PHD Montréal | Canada
Gold | S&P &P Global | Seek & Prosper: S&P Global brand launch | Crossmedia | United Kingdom
Gold | SAP | Contextua(i)l is King | OMD Germany & GumGum & GumGum | Germany
Gold | Scotiabank | Hockey for All | PHD Canada | Canada
Gold | Skoda / Volkswagen | Review Hacking | PHD France | France
Gold | Sony Pictures Home Entertainment -SpiderMan "No Way Home" | With Great Power comes Great Experienceability | OMD Germany | Germany
Gold | TIM | Silent Hit | BETC Havas | Brazil
Gold | toom | toom – How Tackling American Football won ze German DIY Spirit | OMD Germany | Germany
Gold | Volkswagen & Disney | The force is strong, united! | PHD Germany | Germany
Gold | Volkswagen Passenger Cars | ID. Buzz – feeling The Force of a perfect partnership | PHD | United Kingdom
Gold | Warner Bros. | Riddled with Intrigue: Launching The Batman | PHD UK | United Kingdom
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Silver | Affinity – Ultima | The Neverending Chase | Havas Media Group Italy | Italy
Silver | ALDI Germany | Sounds fresh, tastes fresh! | PHD Germany | Germany
Silver | ALL – Accor Live Limiteless | Playing with the Snake | Havas Play | France
Silver | Atmosphere | Camping Rituals | Touché! | Canada
Silver | Audi | The Art of Progress | PHD Germany | Germany
Silver | Barcel USA (Div. Bimbo) | Takis National Signing Day | Starcom | United States
Silver | Curalie | The Curalie Daylight Billboards | MEDIAPLUS | Germany
Silver | Domino's Pizza | Domino's Effect | Arena Media | Spain
Silver | Dove (Unilever) | Keep the Grey | PHD Canada | Canada
Silver | Google Pixel | For All You Are | PHD Canada | Canada
Silver | Hollister | Hollister Summer Revenge TikTok | iProspect | United States
Silver | Mango Man | The Gamechanger | Havas International | Spain
Silver | McDonald's | KeepOnGaming We Deliver | OMD | Germany
Silver | Saks OFF 5TH (Hudson Bay Company) | Saks OFF 5TH & Betches 2022 Virtual Holiday House | dentsu X 360i | United States
Silver | ŠKODA | Carvatar: The Way of ŠKODA | PHD Germany | Germany
Silver | Teekanne NamasTee | When Data's In Harmony: The Ohmmm-Score | OMD Germany | Germany
Silver | Warsteiner | Thirst for Data | MEDIAPLUS | Germany
Silver | ZDF | The Terra X Elevator Quiz | MEDIAPLUS | Germany
Innovation is essential to today's effective media thinking in a world where messages are becoming instantly global.
The 9th Annual Internationalist Awards for Innovation in Media honor inspiring case studies scored for insights, strategy, and results across all product categories and reflect the way companies market their products around the globe. Unlike many awards that cite the best in a single product or media category, The Awards for Innovation in Media enable all case studies to compete equally across all classifications; winners are those with the highest point scores.
Note: No other awards offer these types of international categories. Most are by product group (food, auto) or type of media (Search, mobile, viral, etc).
Innovation is essential to today's effective media thinking in a world where messages are instantly global.
The Internationalist Awards for Innovation in Media honor inspiring case studies from around the globe scored for insights, strategy, and results. The Awards celebrate some of the boldest, brightest, and most effective work from all regions of the world.
Past case study winners have highlighted significant shifts now occurring in the industry: innovative work must go beyond the traditional scope of "media solutions," purpose and passion are essential to successful programs- even while data and technology often take center stage, the role of content is changing dramatically, and meaningful, shared customer experiences are becoming a new barometer of results. Plus, growth is possible with the right insights and strategies.
Suggested length to each question is no more than 400 words
The Internationalist Awards for Innovation in Media are a response to voices in the industry calling for international examples of best practices as media takes the leadership role in the complex world of marketing strategy. Innovation is essential to today's effective media thinking in a world where messages are becoming instantly global.
The Awards are open to those companies involved in media strategy and placement for advertising purposes, such as advertising agencies, media specialist agencies, advertisers with in-house agencies, or any other media strategist organization.
All entry submissions must have been executed in 2023.
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AWARD | Brand | Title of Entry | Entrant Company
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Acura Canada | Acura - Precision Crafted | PHD Canada | Canada
Addams Family | Monstrous Box Office Success | Canvas Worldwide | USA
adidas | Friday Night Stripes | MediaCom | USA
AllSecur | Crash Billboards | MEDIAPLUS Germany | Germany
Ally | It's PayBack Time | MediaCom | USA
Apollo | Zoom-Level-Targeting | MEDIAPLUS Germany | Germany
Bike & Outdoor Company (B.O.C.) | The Data-Driven Print Revolution | OMD Germany GmbH | Germany
Brisk (PepsiCo) | Brisk Yep Challenge | OMD Canada | Canada
British Heart Foundation | Poster Power | PHD UK | United Kingdom
BRP Can-An On Road | Ride Like No Other | Touché! | Quebec
BVG | Mind the Gap | MEDIAPLUS Germany | Germany
Canal+ Switzerland | Retard Gagnant | Havas Village Geneva | Switzerland
Clorox Argentina | Unfinished Monuments | Forward Argentina | Argentina
EUROSPORT | ENTER THE MATCH | MEDIAPLUS Germany | Germany
Google Germany GmbH | Googles ddddOoH | OMD Germany GmbH | Germany
Hasbro Deutschland GMBH | How the Game of Life changed the Game | OMD Germany GmbH | Germany
Honda Canada | Honda - Sell More Cars | PHD Canada | Canada
Hornbach | The smell of spring | MEDIAPLUS Germany | Germany
Hyundai | VIVe | Havas PR | Spain
IKEA | Sleep Movement | Wavemaker | USA
Intel | Intel Gamer Days: The "Unblockable" Media Plan | Carat US | USA
Kraft | Mother's Day Away | Starcom | USA
Lay's (PepsiCo) | Lays Flavors of You | OMD Canada | Canada
Lego | Imagination Has No Gender | Initiative MENA | Middle East
Lendo | Innovative Use of Traditional TV | Havas Media Denmark | Denmark
Linkedin Latin America / ASDRA | Inclusion Profiles | HOY Buenos Aires | Argentina
Mastercard | Priceless | Spring Studios | USA
Porsche | #ElectricityTalks: The Porsche Taycan Pre-Launch | PHD Global | Multi-national
Puma | NYC Flagship Grand Store Opening | Havas Media | USA
Quebec Milk Producers | There's Milk Here! | Touché! | Quebec
Radio-Canada | Fighting Fake News in Real-Time | PHD Montréal | Quebec
Samsung Electronics America | Do What You Can't Jimmy Fallon | Starcom | USA
SAP | SuccessFactors | Vertic | Global
SAP | The future of marketing has feelings | PHD Germany | Germany
Shell | Moving Forward: A Vision of the Future of Energy | MediaCom | USA
Smirnoff (Diageo) | The Bigger Bottle of Smirnoff | Carat US | USA
Sport Chek | Digital Window Shopping | Touché! | Canada
Stiftung UEBER Leben | HUMAN Heart – Out of Stock | MEDIAPLUS Germany | Germany
Subway® Restaurants | Subtember | Carat US | USA
Tangerine Canada | Tangerine - Bank Of Champions | PHD Canada | Canada
The Coca-Cola Company | The Panorama Diner - Now Serving Coca-Cola | Havas Sports & Entertainment | USA
Toyota | 2019 Toyota & MTV Video Music Awards | Viacom Velocity | USA
US Navy | Navy VS | Wavemaker | USA
VECTOR | Driving Outdoor Accountability via Real-Time Measurements | Havas Media Ortega | Philippines
Warner Bros. UK | Awesome Week | PHD UK | United Kingdom
Western Union | Lifting Barriers | Initiative MENA | Middle East
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All FINALISTS are winners.
——————————
All Bronze, Silver, Gold and Grand Prix awards will be announced at the WINNERS DINNER on Thursday Evening, March 19, 2020 at 1515 Broadway at The Whitebox in the heart of Times Square in New York City.
——————————
AWARD | Brand | Title of Entry | Entrant Company
——————————
Grand Prix | LG | Cuidad Oculta | HOY & Havas Media
Grand Prix | Scotiabank | Scotiabank Arena | PHD CanadaGold | Beats by Dr. Dre | Beats Above the London Skyline | Havas Media, PMG, Laundry Service, Crown & Owls, Hogarth, Iconoclast
Gold | BMW | Automated Hero Trailers | MEDIAPLUS Germany
Gold | Britain's Beer Alliance | Long Live the Local | Havas Media UK, Havas London & One Green Bean
Gold | Chevron | We Live Here too | Wavemaker
Gold | Coca-Cola México | Coke's Polygraph-Demuestra que crees - Polígrafo | Mediacom - KTBO
Gold | Corona (Grupo Modelo AB InBev) | La suerte no juega (Luck Doesn´t Play) | MediaCom Mexico
Gold | CSL Behring | Vita Online Storytelling Hub | CSL Behring
Gold | Dove (Unilever Hong Kong) | Appreciate, Don't Adjudicate | PHD Hong Kong
Gold | FGL Sports - Sport Chek | Warning: Do Not Attempt | Touché!
Gold | Google | Google Translate Secret Menu | PHD China
Gold | HGTV | Dream Home | Wayin
Gold | Hyundai | Better Drives Us | Canvas Worldwide
Gold | IKEA | Democratizing the IKEA Catalog | Wavemaker
Gold | Johnnie Walker | Jane Walker | Carat
Gold | PPG - Sico | Our True Colours | PHD Canada
Gold | SAP Ariba | Procure with Purpose | Vertic
Gold | Tums (GSK Canada) | TUMSFast | PHD Canada
Gold | Visa | FIFA World Cup FOMO | Starcom
Gold | Volkswagen UK | Rammed with Confidence | PHD UK
Silver | Cadillac (General Motors) | #XT4THEDROP | Carat
Silver | FGL Sports - Sports Experts | Meet Your Search Bot | Touché!
Silver | Garnier (L'Oréal) | Blended Makes Us Better | Wavemaker
Silver | Google Germany GmbH | OK Google, start the movie | OMD Germany GmbH
Silver | Hyundai | EcoParking | Havas PR & Havas Media
Silver | INFINITI of Arabian Automobiles | Congratulations On Your New Job! | Initiative MENA
Silver | Knorr (Unilever Hong Kong) | A.I. Comes Home with Knorr | PHD Hong Kong
Silver | McDonald's Hong Kong | Anticipating Hungry Moments | OMD Hong Kong
Silver | Ministry of Health | Cervical Cancer | PHD Canada
Silver | Reporters Without Borders | Fonts for Freedom | MEDIAPLUS Germany
Silver | Samsung | Best Dog Day Ever | Starcom
Silver | Tierschutzverein München e.V. | Adoptify | MEDIAPLUS / SERVICEPLAN Germany
Silver | Tiger Beer (Heineken) | Tiger Beer Canada Launch | Vertic Inc
Silver | VW China | VW T-Dance | PHD China
Bronze | Airbus | Clutter busting content | PHD International
Bronze | Bank of the West | Power the Change | Wavemaker
Bronze | BMW | Bulletproof Brochure | MEDIAPLUS Germany
Bronze | DDL&CO | Evita Equality Bill | HOY & Havas Media
Bronze | Hulu | Looming Tower | Courageous Studios
Bronze | INFINITI of Arabian Automobiles | Making Mum And Dad Proud | Initiative MENA
Bronze | Museo de Historia Natural Colombia | Deforested Bones | Havas, Havas Media, Havas Sports & Entertainment, Mobext
Bronze | Omen by HP | Reach the Ad blockers | PHD Global Business
Bronze | SKODA UK | #ThisIsOurTime | PHD UK
Bronze | Zhonghua | Smiles in the Spotlight | PHD China
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Brand | Title of Entry | Entrant Company | Country/Region
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GRAND PRIX
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Alliance de l'Industrie Touristique du Québec | A Room With Many Views | Touché! | Canada
AVEENO® | "Better Together" | Cadreon, J3, NCS | United States
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GOLD
——————————
Beats by Dre | #Be Heard : Beats Media House | Havas Media Group | United Kingdom
Dubai Corporation for Tourism and Commerce Marketing | Imagine Dubai | Havas Media Group | Multinational
General Motors | Chevrolet New Year New Roads | Carat, The Story Lab, Dentsu Aegis Network, CommonWealth, Facebook | United States
Grupo Modelo AB InBev - Cerveza Victoria | Hotel De Leyendas Victoria | MediaCom Beyond Advertising | Mexico
Kia Motors America | Luxury Transformed: Kia Cadenza's Third Place | Canvas | Innocean | The New York Times | United States
Levi's® | The Levi's® Campaign that Levi's® Didn't Create | OMD China | China
McDonald's Canada | Big Mac Bacon | OMD Canada | Canada
Microsoft Denmark | Walter & Alma | MARVELOUS | Denmark
Paulaner Brewery | #TraditioNeu – Media goes Creation | Mediaplus Germany | Germany
Porsche | Porsche 718 Cayman vs. Drones | PHD Germany | Germany
Porsche Design Group | THE MANDARIN CHALLENGE | PHD Germany | Germany
Quebec Milk Bureau | All the Benefits of Drinking Milk | Touché! | Canada
Salomon / Sky | Shoepon: Do sports. Get sports. | Mediaplus / Serviceplan Germany | Germany
Sport Chek | Euphoria Marketing | Touché! | Canada
The Walt Disney Company GSA | Rogue One – The Rebellious Mural | OMD Germany GmbH | Germany
Thrive - GSK Canada | In The Moment | PHD Canada | Canada
TOMS | We Are What We Do | MediaCom | United States
Warner Bros. UK | Batman Barges In | PHD UK, DRUM, CHANNEL 4 | United Kingdom
Xerox | Project: SET THE PAGE FREE | Xerox | Wavemaker | Global
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SILVER
——————————
Airbus | Ground Control to Major Tom | PHD International | Global
Audi | A Sedan Re-imagined | Touché! | Canada
BMW | The Parking Space Search Feature. Live Premiere in Berlin. | Mediaplus Germany / Heye | Germany
BMW | The "Ultimate Data Machine" | Cadreon | UM | Factual | United States
Braintree | Tour de Tech | Havas Media | United Kingdom
Buckley's - GSK Canada | Cure for the Common Media Plan | PHD Canada | Canada
Daimler Japan | Kyoto Smart City Launch | CreateAR Corp. | Japan
Dell EMC Canada | Down to Earth with Dell | MediaCom Canada | Canada
Government of Ontario | Smoking Cessation | PHD Canada | Canada
Grupo Modelo AB InBev - Cerveza Victoria | Anonymous | MediaCom Beyond Advertising | Mexico
Hasbro | Getting Kids off the Console | OMD Germany GmbH | Germany
Infiniti of Arabian Automobiles | Fast. Not Furious. | Initiative MENA | Saudi Arabia
Mandarin Oriental Hotel Group | Our Fans by Peter Blake | LONDON Advertising | United Kingdom
McDonald's | Ice Cream History in the Making | OMD Germany GmbH | Germany
PepsiCo (Doritos) | Doritos Echo Moments-Post Super Bowl Campaign- Amazon.com | Amazon.com | United States
PepsiCo Canada | Snap It with Pepsi | OMD Canada | Canada
Tic Tac | Tic Tac Gig | PHD Hong Kong | Hong Kong
Unileve | Embrace The Extraordinary With OMO | PHD China | China
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BRONZE
——————————
Deutscher Blinden- und Sehbehindertenverband e.V. (DBSV) | Blind Break | Mediaplus Germany / Serviceplan | Germany
Ferrero Asia Ltd | Ferrero Golden Couture | PHD Hong Kong | Hong Kong
Go RVing | The Ellen DeGeneres Show & Go RVing | The Ellen DeGeneres Show | United States
IKEA | Back to College | Wavemaker | United States
Mobily | Snapchat for Music | Initiative MENA | Saudi Arabia
OLX INDONESIA | OLX VOGON | Havas Media | Indonesia
Singapore Tourism Board | A route to the heart...through food | Initiative MENA - Dubai | UAE
The Coca-Cola Export | Enigma Rooms by Ciel: Hydrate, Resolve and Escape | Worldwide MediaCom Mexico SA de CV | Mexico
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Brand | Campaign name | Entering Company | Country
——————————
—————————
Grand Prix
—————————
Hindustan Unilever | The Story of an Unborn Child: Chamki | PHD India | India | Grand Prix
Jaguar | The Art of Performance | Mindshare | USA | Grand Prix
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GOLD
—————
Accenture | Accenture & Golden State Warriors | Accenture | USA | Gold
Always (P&G) | Emojis | Starcom | USA | Gold
Chevrolet (GM) | The Ellen Show Chevrolet Malibu Launch | Carat & The Story Lab | USA | Gold
CSSN | Anti Bullying | Touché! PHD/Bimm | Canada | Gold
Doritos (PepsiCo) | Ketchup Roses | OMD Canada | Canada | Gold
Gatorade | Belly | OMD USA | USA | Gold
Google | The Better Wishes | OMD Taiwan | Taiwan | Gold
Macy’s | #SantaProject | Carat | USA | Gold
Marriott International | Flywheel | MEC | USA | Gold
McDonald's Canada | McDonald's Locals Only | OMD Canada | Canada | Gold
Mobily | The Best is Yet to Come | Initiative MENA | Mid East | Gold
Oetztal Tourismus | Save Me / The Ski Pass that Saves Lives | Mediaplus / Serviceplan | Austria | Gold
Ooredoo Group | Stand for Good | Havas Worldwide Dubai | Mid East | Gold
Plan.Net | Whats German | Mediaplus / Plan.Net | Germany | Gold
Porsche | Play with Cars | OMD USA | USA | Gold
PPG-Sico | Quebec Legacy | PHD | Canada | Gold
Samsung | Olympics VR | Starcom | USA | Gold
Sport Chek | The Fastest Olympic Campaign Ever | Touché! PHD | Canada | Gold
Tourisme Quebec | Blind Love | Touché! PHD | Canada | Gold
Xbox (Microsoft) | Transforming “Time is Power” with Quantum Break | Empower Media Team | Multinational | Gold
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SILVER
——————
Airbnb | Live There | Starcom | USA | Silver
Campbell's Soup | Storm Chasers | MEC | USA | Silver
Coca-Cola | | North Pole Stars with Intel | MediaCom Mexico | Mexico | Silver
Cornetto (Unilever) | Cornetto Love Notes | PHD China | China | Silver
Erste Bank Serbia | Platform Superste.net | Erste Bank Serbia | Serbia | Silver
Excedrin (GSK) | Excedrin #DebateHeadache | PHD USA | USA | Silver
Hyundai | A Better Way to Generate Leads | Canvas Worldwide | USA | Silver
Intel | America's Greatest Makers | Intel Corp | USA | Silver
Labanita | They're Just Cows! The Comeback of Sawsan and Soad | Initiative MENA | Mid East | Silver
Loto- Quebec | #Youshouldplay649 | Sid Lee Media | Canada | Silver
McDonald's | Capacity-Based | OMD Singapore | Singapore | Silver
McDonald's Canada | A Big Mac and Everybody Loves Each Other | OMD Canada | Canada | Silver
Paypal | Freelancer | Vertic | Singapore | Silver
SABMiller Canada | Grolsch x Spotify | PHD Canada | Canada | Silver
Stride Gum (Mondelez) | WFT Stride !?! | Carat | USA | Silver
Via Rail | Winter Way of Travel | Touché! PHD | Canada | Silver
Wyeth Nutrition | Making Parents | OMD Hong Kong | Hong Kong | Silver
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BRONZE
——————
Hornbach | Man Cave | Mediaplus / Heimat | Germany | Bronze
Lancôme Juicy Shaker | Shake It Up! | MEC | USA | Bronze
Maeurer & Wirtz | Betty Barclay | OMD Germany | Germany | Bronze
MTA | If You See Something, Say Something | Arcade Creative Group | USA | Bronze
Plantronics | Active Fitness | Just Media | Global | Bronze
Rexona (Unilever) | Freshen Up, Live It Up | PHD China | China | Bronze
SATURN | Shop Clock | Mediaplus / Serviceplan | Germany | Bronze
Stylight | The Fashion Magazine Hijack | Mediaplus / Serviceplan | Germany | Bronze
Tohoku Tourism | Treasure Land of Japan | CNN International (Asia) | Asia | Bronze
Unilever Food | Finding Chinese Chefs | PHD China | China | Bronze
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Brand | Campaign Name | Submitted By | Country
GRAND PRIX
——————————
Double Robotics | Lucy the Robot | Atomic 212° | Australia | Grand Prix
Hindustan Unilever | Active Wheel | PHD India | India | Grand Prix
——————————
GOLD
——————————
AARP | Real Possibilities | MediaCom | USA | GOLD
Activision | Brewing New Media | MEC Sydney | UK | GOLD
Activision | Call of Duty Launch | MEC London | Australia | GOLD
Canadian Tire | #shovelitforward | Touché! PHD | Canada | GOLD
Doritos | Ketchup Hold Out | OMD Canada | Canada | GOLD
Gatorade | Bryce Harper VR Experience | OMD | USA | GOLD
GM | BlackOut | Carat | USA | GOLD
Hindustan Unilever | RIn Career Ready Academy | PHD India | India | GOLD
KFC | Flying Buckets | Initiative MENA | Mid East | GOLD
Macy’s | Wish Writer | Carat | USA | GOLD
Marriott | Demi Lovato | MEC | USA | GOLD
MasterCard | #StandUp4 | Carat | USA | GOLD
Mattel- Barbie | Imagine the Possibilities | Starcom MediaVest | USA | GOLD
McDonald’s | A Dim Jack Hi-Jack | OMD Hong Kong | Hong Kong | GOLD
McDonald's | #Imlovinit24 - Epic 24 acts of joy in 24 markets | OMD | UK | GOLD
NIDO (Neslte) | Mother to a Generation | MEC Dubai | UAE | GOLD
Oreo (Mondelez) | The Oreo Eclipse | PHD UK | UK | GOLD
Pepsi | Pepsi & Empire | OMD | USA | GOLD
Porsche | Mission: Future Sports Car | PHD Germany | Germany | GOLD
Porsche Cars North America | Virtually Porsche | Porsche North America | USA | GOLD
Sensus | The Universe in His Eyes | Havas Sports & Entertainment | Mexico | GOLD
Sport Chek | #MyNorth: The Basketball Story of my Neighborhood | Touché! PHD | Canada | GOLD
U.S. Army | U.S. Army Cryptaris Mission | UM in partnership with McCann WorldGroup & MRM | USA | GOLD
University of New Brunswick | Discover UNB | PHD Canada | Canada | GOLD
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SILVER
——————————
Airbnb | Is Trans Kind? | Starcom MediaVest Group | USA | SILVER
Bentley | Be Extraordinary | PHD International | Global | SILVER
Canary Islands Tourism | Smile of the Sun | PHD Spain | Spain | SILVER
Carrefour Tex | Fitle | Arena Media France (Havas Media Group) | France | SILVER
Converse | CTII Launch | PHD Canada | Canada | SILVER
Copenhagen Airport | Copenhagen Airport Content | Marvelous | Denmark | SILVER
Delica | The Doppio Agent | Mediaplus Gruppe/ Serviceplan Gruppe | Germany | SILVER
Dell | Tough Enough | MediaCom Germany | Germany | SILVER
Desjardin General Insurance | Ajusto | Touché! PHD | Canada | SILVER
Emirates | Destination Dubai | Havas Worldwide Middle East | Mid East | SILVER
EOS Lipbalm | EOS Launch | PHD Germany | Germany | SILVER
GE | World in Motion | Quartz | Global | SILVER
GM | #BestDayEver | Carat | USA | SILVER
Humane Society | Same Day Pups | Rokkan | USA | SILVER
KFC | #ThisisEgypt by Colonel Sanders | Initiative MENA | Mid East | SILVER
Mozilla | Independents Campaign | Just Media | Global | SILVER
Ooredoo | Fans Do Wonders | Havas Worldwide Middle East | Mid East | SILVER
Purina (Nestle) | The Forever Home Stories | MEC Sydney | Australia | SILVER
Tempo | Tissue Accessories for Every Woman | OMD China | China | SILVER
Touchstone Energy | On Tour | Touchstone Energy | USA | SILVER
Visa | The Infinite List | OMD Canada | Canada | SILVER
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BRONZE
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AIG | Ultimate Performers | BBC.com | Global | BRONZE
AT&T | Oh, the Drama! | MEC | US-Hispanic | BRONZE
DAV | The Guy Who Cut Everything in Half | Mediaplus Gruppe/ Serviceplan Gruppe | Germany | BRONZE
DMI | Human Foosball – Victorious | Initiative MENA (IPG) | Mid East | BRONZE
GSK | Breathe Right | PHD US | USA | BRONZE
Invictus | Paco Rabanne | Havas Worldwide Middle East | Mid East | BRONZE
Mark's | The colder it gets... | Touché! PHD | Canada | BRONZE
Milk West | Youth Milk Snack Time | OMD Canada | Canada | BRONZE
Mondelez | Ritz to Go | Starcom MediaVest Toronto | Canada | BRONZE
Rabea Tea | Fans United | Initiative MENA (IPG) | Mid East | BRONZE
Starbuck's | Starbucks Sparkle Shop | MediaCom | Canada | BRONZE
State Farm | Remote Inteligente | OMD | LatIn America | BRONZE
The Internationalist team, past winners and participating online judges from all regions pre-qualify all entries. With further consideration, and several more rounds of judging, a shortlist is determined.
Each judge studies roughly 15 entries per session, so case studies are given fair consideration. Several different judges look at each grouping. Top entries from each judge go to the next round.