FINALISTS: The Internationalist's 16th Annual Awards for Innovative Digital Marketing Solutions

 

Brand | Title of Entry | Agency

7-ELEVEN | 7-SELECT Foodie-Verse | PHD Hong Kong

Air Canada | MUSICAL TRAVEL GUIDES | Cossette Media Canada

ALDI | Nur Nur Natur | PHD Germany

Allegra | Allegra's Disruptive Launch Campaign | Hearts & Science Germany GmbH

Anzen Health | 855-HOW-TO-QUIT-(OPIOIDS) | MEDIAPLUS Germany

Apollo | Apollo - Everything blurry | MEDIAPLUS Germany

Arm & Hammer (Church & Dwight) | The Mad Science Lab | Wavemaker USA

Asahi | Scrum Saga | PHD Australia

Bayer | Aspirin, The Official Sponsor of Fans' Hearts | EssenceMediacom USA

British Heart Foundation | Streams of (Un)consciousness | PHD UK

Butler/Till | Butler/Till's Conditions Marketplace: An Exclusive, Compliant, and Performant Targeting Offering for Their Pharma Clients | Audigent USA

Carrefour | 41 Million Reasons for an Award | Havas Media Belgium

Coca-Cola | Marvel Comic Can | EssenceMediacom USA

Doritos | Doritos Silent | OMD UK

Dove (Unilever) | Cost of Beauty | PHD Canada

Dove (Unilever) | The Code | PHD Canada

Dove (Unilever) | Beautiful (P)arts | Havas International and Havas Play Spain

Dove (Unilever) | #KeepHerConfident | Mindshare USA

Dove (Unilever) | CROWN x LinkedIn: #BlackHairIsProfessional | Mindshare USA

eBay | Met Gala Debut | EssenceMediacom USA

EE Games Store | EE Game Day | Havas Play UK

Ford | Ford x Sydney Sweeney | Mindshare USA

Gold Peak (The Coca Cola Company) | Gold Peak Tea Lens | EssenceMediacom USA

Google Play | Game Awards | EssenceMediacom USA

Gushers (General Mills) | Gushers' Black Voices Create: Fashioning Change | Mindshare USA

Hellmann's (Unilever) | Mayo Cat | Mindshare USA

Home Hardware | Barbie | PHD Canada

Hyundai | Alarming Heights | Havas Media & Havas Peru

Indeed | Job Jukebox | EssenceMediacom USA

JDE | All it Takes is a Button: JDE Full Hybrid Management Marketplace Project | Havas Market Italy

L'Enfant Bleu | The Hidden Story | Havas Play France

Long COVID Europe | Long COVID Mode | MEDIAPLUS Germany

Magnum (Unilever) | Magnum x TwoJays | Havas Play Spain

Mercedes | The Chameleon Stunt | OMD Germany x Edgar Ambient

Motatos | Inflation-Targeting | MEDIAPLUS Germany

Movistar | ♯LagHunters | Havas Plus & Havas Play Colombia

PENNY | Penny from the Block | OMD Germany

PetPace | Animal Alerts | MEDIAPLUS Germany

Privateer | Space Trash Signs | MEDIAPLUS Germany

REWE | Data Beats Flyers | OMD Germany x AdAlliance

Ring | More German Goes Not | OMD Germany x Grabarz&Partner

Sanofi | "Screen It Like You Mean It" with Sanofi | Havas Media USA

SEAT | CUPRA Germany | The Music Hero | PHD Germany

Sheba (Mars Inc.) | Sheba Gravy Race | EssenceMediacom USA

Smirnoff | We Do We | Touché!

Telstra | Free Calls to Santa: powered by GenerativeAI | OMD Australia

Tripadvisor | An Abu Dhabi Experience at the London Outernet | Tripadvisor

Unilever | ♯ModTheVeg | PHD Germany

United24 | The Donation Map | Havas Play France

Volkswagen | AUTOPIA | PHD Germany

WWF | Save What You See | MEDIAPLUS Germany

 

Note: All Finalists are Winners.  Announcement of Grand Prix, Gold, Silver and Bronze will be made shortly.

WINNERS: The Internationalist's 15th Annual Awards for Innovative Digital Marketing Solutions

 

Finalist | Brand | Title of Entry | Entrant Company | Country

Grand Prix | HSBC | VIBA | PHD Global | Worldwide

Grand Prix | Mastercard | Mastercard Digital Engine | McCann | Worldwide

Gold | adidas | Running While Black | EssenceMediacom | USA

Gold | ALDI TV Boost | Magic mirror on the wall, who's the smartest one of all? | PHD Germany | Germany

Gold | Ally Financial | The Milestone Initiative | EssenceMediacom | USA

Gold | AUDI | The Art of Progress | PHD Germany | Germany

Gold | Audible | Words+Music | Wavemaker | USA

Gold | Audigent | Programmatic Innovation with Curation Delivers for Alcon | Audigent | USA

Gold | BRP Can-Am Off-Road | Every Signal Counts | Touché! | Canada

Gold | Canadian Tire | Show Me the Money | Touché! | Canada

Gold | Castrol | Shoppable Walmart Garage | Mindshare | USA

Gold | Dacia | Hacking the Outrage | OMD Germany | Germany

Gold | Dot Incorporation | Dot Pad - The first tactile graphics display as a media channel | MEDIAPLUS Germany | Germany

Gold | Dove (Unilever) | Keep the Grey | PHD Canada | Canada

Gold | Dove (Unilever) | #TurnYourBack | Mindshare | USA

Gold | Foundation to Combat Antisemitism | #StandUpToJewishHate | Mindshare | USA

Gold | Hinz&Kunzt /Hamburger Kunsthalle | The Homeless Gallery | MEDIAPLUS Germany | Germany

Gold | HORNBACH | Letter Theft | MEDIAPLUS Germany | Germany

Gold | Indeed | Rising Voices Season 2 | EssenceMediacom | USA

Gold | KNORR (Unilever) | Eat more Veggies feat. Sing my Recipe | PHD Germany | Germany

Gold | La Societé Protectrice des Animaux | Adopt a Mod | Havas Play |France

Gold | Mastercard | Where to Settle | McCann Poland | Poland

Gold | McDonald's | Shirin David x McDonald's – We're Lovin' It | OMD Germany | Germany

Gold | Microsoft | Microsoft NFL x Overtime Sports – "24 Hours with Talanoa Hufanga" | Carat | USA

Gold | Nature Valley (General Mills) | ReTok Shop | Mindshare | USA

Gold | Old El Paso (General Mills) | Mess Free Hero | Mindshare | USA

Gold | Pedigree (Mars) | Adoptable Playlist | EssenceMediacom | USA

Gold | Scotiabank | First Days | PHD Canada | Canada

Gold | Škoda (France) | Review Hacking | PHD France | France

Gold | Sports Experts | The Crystal Ball | Touché! | Canada

Gold | Starward Whisky | Starward: Whisky Advertising Done Different | Havas Media | Australia

Gold | Tyson Foods | Impact Index | Mindshare | USA

Gold | Valda | Valda Heavy Metal Subway | Havas Media & Havas Creative | Canada

Gold | Vaseline (Unilever) | See My Skin | Mindshare | USA

Silver | Alliance de l'Industrie Touristique du Québec | You Can't Mute Quebec | Hearts & Science Montreal | Canada

Silver | Carrefour | Crafting Consumer-Centric Connections, One Data-Driven Campaign at a Time | Arena Media | Spain

Silver | Claro Colombia | The Great Christmas Hack | Havas Media & Havas Creative | Colombia

Silver | CUPRA | Data-Driven Dealerships: CUPRA's Digital Journey | PHD Germany | Germany

Silver | Domino's India | Domino's: Modeling Media Playbook for Growth | Havas Media Network | India

Silver | Domino's Pizza | Domino's Effect | Arena Media | Spain

Silver | F/A/Q Health Foundation e. V. | Update HIV | MEDIAPLUS Germany | Germany

Silver | growney | THE RISE | MEDIAPLUS Germany | Germany

Silver | HORNBACH | Garden on the run | MEDIAPLUS Germany | Germany

Silver | Mabina Spa | A Win Win Solution  | Havas Market Italy   | Italy

Silver | Levi's | Slow Swipes for Style | OMD Germany | Germany

Silver | McDonald's | #KeepOnGaming, We Deliver | OMD Germany | Germany

Silver | SAP | Contextua(i)l is King | OMD Germany | Germany

Silver | Shea Moisture | We Are Hair | PHD Canada | Canada

Silver | Škoda | Carvatar: The Way of ŠKODA | PHD Germany | Germany

Silver | ZDF | Terra X Elevator Quiz | MEDIAPLUS Germany | Germany

 

Note: All Finalists are Winners.  Announcement of Grand Prix, Gold, Silver and Bronze will be made shortly.

About the Awards

The Internationalist's Awards for Innovative Digital Solutions are an outgrowth of The Internationalist's Awards for Innovation in Media and an acknowledgment of how today's marketing strategy is affected by the media and technology revolution in a Post-Digital Age. Our goal is to honor inspiring case studies that incorporate great strategy and proven results. Unlike many awards that cite the best in a single product or media category, The Awards for Innovative Digital Solutions enable all case study entries to compete equally across all classifications. Winners are those scored as top examples of worldwide best practices, based on highest point scores.

The Internationalist will announce all winners to its digital audience of 29,400. The Internationalist magazine—in print and online--will feature a cover story on the winners. All winning case studies will be showcased on the internationalist awards site. Case study summaries will also be available online to the 30,000+ individual client-side marketer members of the ANA/Association of National Advertisers representing 640 companies with 10,000 brands that collectively spend over $250 billion in advertising and marketing. The Internationalist is a proud Global Alliance partner of the ANA.

Criteria

A digital campaign can create awareness, establish a brand or drives sales through lead generation and conversion. Digital Innovation may mean any of the following:

  • An exceptional website experience
  • Integration of online & offline media
  • Innovative content & advertising integration
  • Engaging online advertising—either with display banners, pop ups, web tools or apps
  • Business to business solutions- employing web seminars, podcasts, white papers or events
  • Streaming or online video
  • Social Media Solutions with viral marketing, word of mouth or user-generated content
  • Online Community building via Social Networks
  • Mobile strategy
  • Digital out-of-home
  • Search Marketing tactics—SEM or SEO
  • In-game advertising


Again, any of these solutions qualify. These awards are looking at how any of these tactics lead to an innovative digital marketing strategy that crosses borders or can be an exemplary local best practice that may be implemented in other markets.

Eligibility: The Awards are open to those companies involved in media strategy and placement for advertising purposes, such as advertising agencies, media specialist agencies, advertisers with in-house agencies, any other media strategist organization, clients or any digital supplier or media owners/content providers.

It Is Simple to Enter

In our digital age, business now stresses that marketing should drive results, build brand value and stimulate sales growth. From Artificial Intelligence to Data Mining to Predictive Analytics to IoT, there are opportunities available to make advertising more relevant, more personal and far more effective. These digital components of contemporary marketing are being implemented throughout the world to form innovative solutions that range from boosting mCommerce to creating experiences in Augmented Reality to changing how people respond to brands.

SUBMIT YOUR ENTRY ON THIS FORM

It's easy to enter-- just answer 5 critical questions about insights and solutions, then show up to 3 examples of the work.

  1. Outline the marketing situation to which the campaign responded (20 points)
  2. Describe the critical insight or insights that became the foundation for the digital strategy (20 points)
  3. Tell us about key tactics employed and why they are innovative (20 points)
  4. Describe how this campaign solution may be a template for other markets or exemplify worldwide best practices (20 points)
  5. Discuss the success of the digital campaign and how this was measured (20 points)

ENTRY FEES:
The entry fee is USD $495 for a single entry.
USD $445 for each entry when you have multiple entries.

SUBMIT NOW!

KEY DATES:

  • July 15, 2024- Call for Entries Opens.
  • September 6, 2024- Deadline for Entries.
  • Late October/ Early November 2024- Finalists will be announced.
  • Virtual Awards Show to follow.
  • Winners will also be interviewed as part of the People Behind the Brands podcast and video series.

QUALIFYING TIME PERIOD:
Initiatives appearing in any market between June 2023s through the Awards Deadline will qualify for the 15th Annual Internationalist Awards for Innovative Digital Marketing Solutions.

Examples of Past Winners

The Internationalist connects the people and ideas in international advertising, marketing and media through content, intelligence, thought leadership, community, collaboration and influence. Marketer driven, it has become a trusted source for international best practices, and is dedicated to the business needs and challenges of international marketing professionals as they participate in multinational brand building and aspire to world class standards. Originally created as a trade publication, The Internationalist connects a global audience through content and case studies in print, online and in-person—via peer-to-peer marketer events including Dinners, Think Tanks, Awards and Summits—all to better serve the needs of this community.

The Internationalist is proud of its Global Alliance with the ANA (Association of National Advertisers) as we partner on an important initiative called THE INTERNATIONALIST 1000 or 1000 Marketers around the World Reshaping the Future of Marketing. We are grateful to the support of BBC News and BBC.com, BrightRoll, Collective, Elateral, Financial Times, MEC, Reuters, The Guardian, SDI and Vertic for making this project a reality.

Become a Judge

Interested in becoming a judge? Fill out the form below:



Contact Us:

Deborah Malone
Deborah.malone@internationalistmagazine.com

 

Phone +1 (212) 737-0310