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Sun Products, Get Snuggled, PHD Canada

Snuggle fabric softener by Sun Products gave new meaning to “consumer touch points.” The brand created unusual out-of-home advertising using fabric treated with Snuggle that proved to be cozy, touchable and even huggable. In their first outdoor effort in a category that is generally TV-driven, the brand launched an urban mom-targeted transit hub campaign in Toronto, Montreal and Vancouver to remind moms how a touch of softness can improve their day.