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Spotify Hackathon, Music Apps Hack Weekend, OMD US

The CW, Doritos, McDonald’s, Mountain Dew and State Farm all share music as a key consumer touchpoint. To help position them as resources to online entrepreneurs who work to change the way consumers discover music, OMD held a one-of-a-kind hackatahon: Music Apps Hack Weekend. Partnering with digital music service, Spotify. Hackers received the expertise of five brand executives to help guide the creative process. At the end of the two-day event, 47 Spotify apps were created that garnered 14 million impressions.