Fanta (Coca-Cola), FANTAstic Answer, McCann Worldgroup Japan
To drive brand growth, Fanta developed an online playground that transported teens into a world of fun in a virtual auditorium combining live radio and social networking sites. With laughter as a theme, the brand created an online Ogiri – traditional Japanese battle – between a live MC and audience avatars. Viewers voted for the funniest contestant and, as a result, 540,000 users shared the playground with friends.
