Entry Criteria:

It’s simple to enter—just answer 5 critical questions about insights and solutions, then show up to 3 examples of the work

• Outline the marketing situation to which the campaign responded
• Describe the critical insight or insights that became the foundation for the media strategy
• Tell us about key media tactics employed and why they are innovative
• Describe how this campaign solution may be a template for other markets or exemplify worldwide best practices
• Discuss the success of the media campaign and how this was measured
• Show up to 3 relevant media campaign examples that best illustrate the innovative solutions described

Suggested length to each question is no more than 400 words.

Eligibility:

The Internationalist Awards for Innovation in Media are a response to voices in the industry calling for international examples of best practices as media takes the leadership role in the complex world of marketing strategy. Innovation is essential to today's effective media thinking in a world where messages are becoming instantly global.

The Awards are open to those companies involved in media strategy and placement for advertising purposes, such as advertising agencies, media specialist agencies, advertisers with in-house agencies, or any other media strategist organization.

All entry submissions must have been executed in 2012.