Intel is viewed as a company that powers computers, but few consumers recognize that it has pioneered many new technologies beyond the chip. The goal was to change the impression of Intel to a brand that invests in the future. Intel created “Innovators of Tomorrow,” a first-time contest in partnership with The Times of India Group, the country’s largest media company with print, TV, radio, online and Out of Home properties. The contest encouraged audiences to submit their concepts of how technology will change our future lives. Which of today’s innovations would seem “normal” tomorrow? An unprecedented 23,000 entries were received, while the Top 10 ideas were published to enable online voting for a winner. Intel was clearly positioned as a “tomorrow” brand.
Intel is viewed as a company that powers computers, but few consumers recognize that it has pioneered many new technologies beyond the chip. The goal was to change the impression of Intel to a brand that invests in the future. Intel created “Innovators of Tomorrow,” a first-time contest in partnership with The Times of India Group, the country’s largest media company with print, TV, radio, online and Out of Home properties. The contest encouraged audiences to submit their concepts of how technology will change our future lives. Which of today’s innovations would seem “normal” tomorrow? An unprecedented 23,000 entries were received, while the Top 10 ideas were published to enable online voting for a winner. Intel was clearly positioned as a “tomorrow” brand.