Bronze: Carnival Cruise Lines submitted by MPG US
Only 18% of the U.S. population has ever taken a cruise; in fact, more Americans prefer camping. As the economic situation worsened, families were spending less money on vacations. Carnival recognized that people need to see the cruise experience as simply being about FUN! Carnival created “Fun Crowd” events in drive-to-port markets for people to have a blast while playing with the world’s largest beach ball and piñata. All the fun was caught on film – as well as countless cell phones – to be used in commercials, marking the first time a ship was not used in TV spots. By creating “Fun for All,” Carnival sailed away with the highest number of weekly bookings in the company’s history during the height of the 2009 recession!
Only 18% of the U.S. population has ever taken a cruise; in fact, more Americans prefer camping. As the economic situation worsened, families were spending less money on vacations. Carnival recognized that people need to see the cruise experience as simply being about FUN! Carnival created “Fun Crowd” events in drive-to-port markets for people to have a blast while playing with the world’s largest beach ball and piñata. All the fun was caught on film – as well as countless cell phones – to be used in commercials, marking the first time a ship was not used in TV spots. By creating “Fun for All,” Carnival sailed away with the highest number of weekly bookings in the company’s history during the height of the 2009 recession!