Premium US cable programmer, HBO, recognized that Season 2 of “True Blood” had the potential to become one of its great signature series. However, it needed to reignite the “True Blood” viewer from the first season, grow the audience, and make it “must see” television. HBO chose to “hack reality” by showcasing products and services which targeted the “vampire consumer” through media ideas across digital, print and outdoor media. One such example included a “Parties to Die For” insert in Vanity Fair, which featured photos of nightlife in Hollywood with famous faces sporting “fangs.” The Season 2 premiere (and entire season) was a resounding success for HBO.
Premium US cable programmer, HBO, recognized that Season 2 of “True Blood” had the potential to become one of its great signature series. However, it needed to reignite the “True Blood” viewer from the first season, grow the audience, and make it “must see” television. HBO chose to “hack reality” by showcasing products and services which targeted the “vampire consumer” through media ideas across digital, print and outdoor media. One such example included a “Parties to Die For” insert in Vanity Fair, which featured photos of nightlife in Hollywood with famous faces sporting “fangs.” The Season 2 premiere (and entire season) was a resounding success for HBO.